USP

What is a USP?

Well it stands for Unique Selling Point or Unique Selling Proposition.

Basically it is what makes your business stand out from the crowd. What makes you differant or special?

How can you be sure your product is Unique?
Find a niche. Find a specific market within a market and target your products to the people within that market. For example Lamborgini is in a very specific market as is underpants for larger people a more specific market again would be underpants for incontinent larger people. Not pretty but a niche market all the same. Many larger people have incontinence issues due in part to their size and the current market place is yet to realise this. There are incontinent undies foor the elderly, pregnant and hospitals but not yet the mainstream public whom may use them for weight issues.
We know weight is the new problem typically in the western world and this product would be a great niche within a niche. There is a large market, easy to identify and even easier to market to. This is one example of a unique product. By researching the market and defining one area you have more chance of finding a niche market big enough to capitalise one yet small enough to still be unique.

Taking a product already out there and changing it to benefit the consumer is a tried and tested way to add uniqueness to your product as is finding an aggravation, something that doesn't quite work or isn't meeting your needs and revising it, adding missing parts to make it more user friendly or if there is no product to do what it is you wish to do create it! There are so many ways to be unique in the marketplace today why be the same? Why blend in and target the same audience that thousands are doing now or have done so.
You need to stand out in todays marketplace to even have a chance.

USP - Your new best freind. Find it and market it right and you cannot go wrong.

You may have a product identical in nature to your competitors but with a handy very user friendly packaging. Maybe you sell